CASE STUDY

About LinenSense:

LinenSense specializes in all Terry Products as well as knitted, woven and flat linen products. They are backed by many years of experience in the textile market, and have gained their competitive edge through their manufacturing facility. With a direct source, they are able to provide their clients with high quality products at very competitive prices.

They service all markets including Hotels, Motels, Spas, Tanning Salons, Golf Clubs, Fine Dining Restaurants, Fitness Clubs, Salons, Retirement and Nursing Homes with any requisition for Linen products.

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Project Background

Even though, LinenSense had an existing website that provided an online presence, it did not meet their business needs ---- it was dated, not responsive, didn’t integrate with social channels, and did not provide content management system (CMS) for content addition, deletion and modification as needed. Furthermore, during planning phase, GlobeSign identified LinenSense’s unique e-Commerce requirement allowing visitors and clients to request quotes online.

LinenSense’ Requirements

  • Provide consulting and strategy for an engaging design.
  • Enable LinenSense unique quote process allowing visitors/clients to request quotes online.
  • Provide product details and e-Commerce like Quote process.
  • Responsive Website for all devices (Smartphones, Tablets, Laptops, etc.)
  • Build Content Management System to enable future enhancement.
  • SEO optimized website that maximizes conversion.
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Value GlobeSign Provided for LinenSense

LinenSense wanted to launch its website quickly to maximize their return on investment; however, this was a very arduous task as it required content analysis, product imagery, site map revision and compilation of all product data. GlobeSign and LinenSense worked very closely through the process to ensure we get this project off the ground as per agreed upon timeline. Working together GlobeSign:

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  • Helped re-brand their online presence
  • Strategize their content restructuring, data flow and site map development
  • Created CMS and e-Commerce backend to enable LinenSense Quote Process
  • Developed a fully responsive website as per LinenSense’s target audience
  • Provided online marketing strategy and continuous improvement plan (on-going).

LinenSense (Before and After)



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