CASE STUDY

About ZnK Consumer Group’s

ZnK Consumer Group has been providing top-notch Closeouts, Surplus, Liquidations Used Recycled Clothing, Used Apparel and Garments. Through their commitment, experience, and expertise in the used clothing, mixed rags, wipers and used shoes industries; they have established a strong business relationship with their customers globally including many small and large companies throughout Central and South America, Europe, Asia and Africa

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Project Background

Used clothing companies typically are not tech savvy and hence do not invest in online tools such as website, SEO, digital marketing, etc. However, ZnK Consumer Group owners are very forward thinking and they saw a need to create a website as soon as they registered a new company for recycled clothing and shoes. Furthermore, after go live ZnK also engaged GlobeSign for digital marketing and a result within four months we had many of their target words tracking on the first page on Google. Client is extremely happy and have re-engaged GlobeSign on a new website for its sister company that’s under planning phase at present.

ZnK Consumer Group’s Requirements

  • Provide consulting and strategy for content, design and user experience
  • Develop a website that shows clarity and ease of navigation
  • Enhance User Experience
  • Allow website to be viewed on a smartphone
  • Website should allow updating products
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Value GlobeSign Provided for ZnK Consumer Group’s

GlobeSign worked closely with ZnK Consumer Group to help create content, flow and site map. Not only the client was extremely pleased with our approach, but we were able to go live on a timely manner as client needed to showcase it’s website to secure some business.

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  • Helped ZnK with content, data flow and site map creation
  • Ensured new website was simple and easy to navigate through
  • Helped developed a website that met ZnK Consumer Group’s target audience
  • SEO resulted in organically tracking many keywords on first page of google within first few months of SEO
  • Content Management System allowed content update with ease
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SEO Results

  • Since ZnK was a brand new website, we started with Quantitative approach and soon transitioned to Qualitative as we started to drive qualified traffic
  • Seven keywords on first page of google.ca after five months of SEO
  • Also ran regional campaigns within Africa and Asia and had four / five keywords on first page within five months on countries google pages.
  • 50% organic monthly traffic growth month over month during the first five month generated qualified leads and increased revenue

ZnK Consumer Group’s (Before and After)

New Website

Testimonial

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