e-Commerce

Shopping isn’t woman’s thing anymore! Our clients strive to maximize online experience plus drive diversity in their customer base by having an integrated e-Commerce platform.

  • Clients benefit from selling online regardless whether they are selling tangible products or intangible services
  • Selling online provides greater outreach as well as flexibility as it allows influencing customers through social channels
  • Clients can fit conveniently into their customer’s busy schedules by providing an option to buy what they want and when they want

What Should My Website Include?

Website is just a tool, and to make sure this tool meets business needs is not easy. GlobeSign works very closely with clients to produce a website that not only meets business needs, but also engages customers and stimulates conversions. The techniques our expert designers and developers use to maximize the user experience include the following:

What Should You Know Before Launching Your e-Commerce Website?

A good eCommerce strategy along with social media integration drives higher traffic and better results for our client’s online shops.

Responsive Design

With more Smartphones and Tablets in the market, customers want websites to be responsive and mobile friendly. Not only smartphones and tablets are driving increasing amount of web traffic, but Google is now ranking websites based on their Mobile Friendliness. .

Choosing THE RIGHT e-Commerce Platform

Choosing a right eCommerce platform is not easy as there are many options available in the market today. It’s extremely important to choose a right e-Commerce platform that is based on our client’s current requirements in terms of type and number of products / services and payment / shipping options as well as scalability for near future growth.

User Experience

User experience is heavily dependent on the website structure, and it directly impacts your online store. Having clear product information along with simple navigation enhance your chances to be successful online. If a user is on your product page and would like to purchase an item, the ordering process should be easy and straight forward with fewer clicks. Furthermore, social media also helps boost sales online as more and more customers are directed to your online store through your social channels.

Security

Security has become a biggest concern as its compromised often nowadays. Customers once ready to buy online want surety that the website is secure. Even though, no one can control customer’s computer, we can at least ensure the interaction between customer and our client’s website by using encryption (SSL) coupled

Site Design

Simplicity drives usability and maximum user experience. E-Commerce websites with clear navigation, good content and easy check-out process converts visitors to clients.

Check Out Process

Ensuring a clean and simple checkout process allows customers to buy with ease. Our experience tells us the simpler the checkout process, the lower will be the risk of losing a customer.

Digital Marketing Strategy

Revenue is truly a driver behind an e-Commerce website, and it’s directly proportional to web traffic and the rate of conversion on your website. A good digital marketing plan is a mixture of multiple strategies created based on client’s business model and may include Organic and Inorganic undertakings such as Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, e-mail marketing, social media marketing, etc. etc.

Driving qualified traffic to your website when someone searched for your product and / or services increases the possibility of conversion --- the higher you rank on the search results, the better your chances are to succeed online.

Bottom line, a clean and a well-designed website along with a strategic digital marketing plan is required to generate qualified leads and increased revenue online.

Maintainability

Maintainability of a website on an ongoing basis is an important yet often neglected topic. Websites need continuous monitoring and updating, and more so your e-Commerce website will need more maintenance – updating products, services, changing prices, running special promotions etc. etc.

Again, selection of platform (custom vs. open source) is very important as it has implications on future maintenance. For example, an online shop that may be better suited on WOO Commerce can also be fired off using Magento or a custom platform. Your decision of a platform may not only add complexity and cost to your project upfront, but may also drive up maintenance cost over-time.

Interested in working with us on a project?

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