Simplicity drives usability and maximum user experience. E-Commerce websites with clear navigation, good content and easy check-out process converts visitors to clients.
Check Out Process
Ensuring a clean and simple checkout process allows customers to buy with ease. Our experience tells us the simpler the checkout process, the lower will be the risk of losing a customer.
Digital Marketing Strategy
Revenue is truly a driver behind an e-Commerce website, and it’s directly proportional to web traffic and the rate of conversion on your website. A good digital marketing plan is a mixture of multiple strategies created based on client’s business model and may include Organic and Inorganic undertakings such as Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, e-mail marketing, social media marketing, etc. etc.
Driving qualified traffic to your website when someone searched for your product and / or services increases the possibility of conversion --- the higher you rank on the search results, the better your chances are to succeed online.
Bottom line, a clean and a well-designed website along with a strategic digital marketing plan is required to generate qualified leads and increased revenue online.
Maintainability of a website on an ongoing basis is an important yet often neglected topic. Websites need continuous monitoring and updating, and more so your e-Commerce website will need more maintenance – updating products, services, changing prices, running special promotions etc. etc.
Again, selection of platform (custom vs. open source) is very important as it has implications on future maintenance. For example, an online shop that may be better suited on WOO Commerce can also be fired off using Magento or a custom platform. Your decision of a platform may not only add complexity and cost to your project upfront, but may also drive up maintenance cost over-time.