Ikhlas Case Study - GlobeSign

About Ikhlas Hajj & Umrah Services

Ikhlas Hajj & Umrah Services aka Ikhlas is serving all communities in Canada since 1998. Ikhlas provides comprehensive travel services and packages including Saudi Arabian Visas, Tours, Hajj, Umrah, Travel Insurance and Travel related Education Services. Ikhlas reached out to GlobeSign to revamp their old website to maximize their user experience and data flow.

Project Background

Ikhlas Hajj & Umrah Services had a strong online presence; however, needed it’s website to be rebranded as the original website was dated and did not meet its business needs. As Ikhlas Hajj &Umrah Services started looking for a partner that can help meet current business needs, they were referred to GlobeSign by their digital marketing partner. This launched our mutually beneficial relationship that continued to grow even after go live as GlobeSign continues to provide sustainment after go live for Ikhlas Hajj & Umrah Services.

Ikhlas Hajj & Umrah Services' Requirements

Provide consulting and strategy for the redesign

Develop a website that allows posting of new travel packages with ease

Provide ease of navigation and a better look and feel for heavy content based website

Enable navigation on all devices (Smartphones, Tablets, Laptops, etc.)

Allow regular updates with ease as Ikhlas’ business is very dynamic needing frequent changes to visa rules and management of Hajj and Umrah packages

Deliver on-time and on – budget

Value GlobeSign Provided for Ikhlas Hajj & Umrah Services

GlobeSign not only worked very closely with Ikhlas from ‘Planning’ to ‘Go-Live’, but also remained engaged and committed to continuous improvement after Go-Live. As a result of our partnership, GlobeSign has enabled Ikhlas Hajj &Umrah Services to get faster return on investment (ROI) since we:

Helped with content restructuring, data flow and site map development
Ensured the new website is neither very FLASHY nor too BUSY
Maximized user experience
Developed Content Management System to help facilitate content update
Created a fully responsive website to ensure ease of navigation on smartphones and tablets
Provided a Go Live strategy
Enabled continuous improvement after Go-Live for conversion optimization

SEO Results

Six keywords on first page of google.ca after four months of SEO

Significantly increased average time on page from 25 seconds to over 2 minutes

Increased unique sessions as well as improved average session duration from 1.08 to 4.0 minutes

20% organic monthly traffic growth over first four months

Testimonial

Worked with GlobeSign on many projects including multiple websites, SEO and creating our marketing collateral. We found the team to be very competitive, responsive and ethical in their business dealings.

We continue to engage GlobeSign for maintaining our sites, and we consider them essential for our continuous online success.