Impro Canada Case Study

About ImproCanada

ImproCanada, a division of Zinpex, is dedicated to Canadian Business Immigration with applicants from all over the world. Their focus on business immigration allows them to remain a TOP choice for people seeking business immigration to Canada.

ImproCanada’s differentiation is their qualification process as they only accept clients who they believe qualify for Canadian Immigration. Since Canadian Immigration laws are complex, you need a trusted partner who can guide you through the process from start to finish. Contact ImproCanada to find out whether you qualify for Canadian Immigration.

Project Background

ImproCanada has a very strong legal team; however, it needed an online presence to more effectively serve its global clients. As ImproCanada was evaluating its options, it followed a recommendation of one of GlobeSign’s clients and launched an extensive project to create its new website with GlobeSign.

This partnership has been fruitful as we not only launched a website on a very aggressive timeline, but we are also managing the site to ensure the new website continues to meet client’s expectations!

ImproCanada’s Requirements

Create branding for the new division

Strategy to create consistent branding and messaging for the new website

Simplify Content, Site Map and Data flow to maximize user experience

Linking with an online repository that allows keeping clients information and documentation

Enable dynamic changes as a result of changes in immigration laws

Device agnostic website allowing navigation on all devices.

Deliver on-aggressive timeline and within budget

Value GlobeSign Provided for ImproCanada

GlobeSign partnership helped ImproCanada’s branding as well as a structure and content flow for the new website. Use of imagery and videos not only enhanced user experience, but also enforced visual communication. The new website provided:

Simple content structure, logical data flow and easy to follow site map
Enhanced User Experience
Integration with Client’s qualification process and document management system
WordPress Content Management System to enable modification and updates
A fully responsive website as per ImproCanada’s target audience against defined business goals and objectives
Provided a Go Live strategy continuous improvement
Met client’s go live timeline

Testimonial

We were referred to GlobeSign by a friend who engaged them for his own website. Even though we had many competing priorities, we decided to move forward with the website project after our first meeting. Not only did they provide great value for the money, but they were also able to meet our aggressive go-live timeline, plan to launch within 6 weeks. Great team led by some capable people.