WPP Case Study - GlobeSign

About World Parkinson’s Program (WPP)

World Parkinson's Program (WPP) is a Canadian based non-profit, global organization with the mission of improving lives of all those affected with Parkinson's disease directly or indirectly. WPP is the only known global organization that focuses on impacting quality of Parkinson’s patients today by providing education, assistive devices, medication and advocacy for Parkinson's patients and caregivers around the world.

Project Background

As for many non-profit organizations, WPP also faced funding and human resource challenges and hence launched a very basic website. As WPP grew its operations, the board saw a need for an effective website that not only facilitates visitors to find information easily, but also allows patients and caregivers request services with fewer clicks.

WPP’s Requirements

Ease of navigation and professional look and feel

Allow Parkinson’s Parkinson’s patients and caregivers find educational material easily

Allow Parkinson’s Parkinson’s patients request support, assistive devices and medication with ease

Develop a responsive website to ensure greater device accessibility

Enhance Google ranking for request generation as well as for driving donations online

Build Content Management System to enable future enhancement

Value GlobeSign Provided for WPP

GlobeSign engaged WPP’s board and kicked off the project with the “Planning Phase”. As we completed our planning phase, we had a pretty good idea on WPP’s organizational goals and objectives. This allowed us to provide the following for WPP:

Re-branded WPP completely
Helped with content restructuring, data flow and site map development
Increased Parkinson’s awareness and WPP’s cause
Motivated individual’s involvement in WPP
Increased donations for WPP activities
Allowed downloading educational material in over 14 languages
Fully responsive website for all devices
Content Management System for future updates and continuous enhancements
Encouraged donations to help people with Parkinson’s
Totally redesigned the website as per organizational needs

SEO Results

Enhance “Google” ranking organically for WPP and had five keywords tracked on the first page of google.ca after four months of SEO

Seven keywords on second page of google.ca after four months of SEO

Improved conversion generated 20% more donations online

Significantly increased average time on page from 40 seconds to over 3 minutes

40% organic monthly traffic growth over first four months

Bounce rate decreases from 80% to about 50% ~ improvements around 37.5% over four months

Testimonial

We engaged GlobeSign and launched the first phase of our multi-phase website project. We found GlobeSign to be an excellent partner throughout the project starting from re-branding to maintenance and ongoing improvements after launch. GlobeSign team continues to demonstrate great professionalism along with strong knowledge and specialization in this area. I highly recommend their services, and I believe their expertise and the attitude are second to none.