Who remembers finstas or otherwise known as “fake insta”? Finsta was a popular trend back in 2016 where users would create a fake second Instagram account where they would share more authentic content. Well, Instagram’s latest update is bringing back Finstas but in a much cooler and more innovative way! In this blog, we will cover everything you need to know about Flipside, a new feature that Instagram added in its latest feature, and how you can leverage it as a business owner.
What is Instagram’s Latest Feature: Flipside?
Flipside allows users to create a new profile without actually creating a new account. All you have to do is press the black key icon at the bottom right of your profile. This will take you to a darker interface of the app where you can add a new name, profile pic, and bio.
Once you have your profile set up, you can select the friends you would like to share your flipside with. As of February 1st 2024, you are only allowed to add your friends to your flipside. Flipside not only allows you to share new content but also post your existing drafts from your main account.
Target Users of Flipside
We believe this new instagram feature will be most used by Gen Z, Influencers, and businesses. Given the popularity of “fintas” and spam accounts amongst the younger demographic, Gen Z will likely use their Flipside as a platform to share more authentic and unfiltered content.
Influencers and public figures may use Flipside as a “personal account” to share authentic content, away from the pressures of a curated public image. Alternatively, they may use it to create a space to share exclusive content with their loyal followers.
Flipside provides a unique opportunity for businesses to build a closer relationship with their customers in a more controlled environment. Keep reading to learn more about how businesses can leverage this new Instagram feature.
Flipside for Business Marketing
If there is one thing social media users love, it’s exclusive content! It gives them a sense of exclusivity and belonging to a special group. When people hear about exclusive content within a niche that they are interested in, it creates desire to be a part of that exclusive group.
Humanize the Brand
Businesses can use Flipside to showcase a more personal, authentic and reliable side of their business. This can be done through sharing behind the scenes content of the day to day operations of the business, or sharing challenges or issues within the industry and how you are dealing with them.
Community Building
Flipside provides businesses with another opportunity to create a community for their loyal customers. You can share exclusive content such as exclusive offers, behind the scenes content, and a sneak peek into upcoming campaigns to your loyal customers. This is a great way to enhance customer engagement and loyalty.
More Personalized Customer Experience
Businesses can use Flipside to target a specific segment of their audience in order to create a more personalized experience for them. Customers are more likely to engage with a brand that they can relate to.
Collecting Feedback
Flipside can be a valuable tool to collect feedback from loyal customers in a more controlled and intimate setting. Businesses can use Flipside to conduct surveys and Q&A sessions to collect valuable feedback from trusted customers.
Bottom Line
Instagram’s Flipside is an exciting and innovative update that aims to redefine the way we interact on the platform. It can be a great tool for privacy conscious users looking for a more intimate experience, influencers looking to build a community, and business owners looking to connect with their customers.
Author: Naashia Razakazee